Work with the women
From Behind the Curtain of Your Favorite Kickass
Multi Million Dollar Businesses
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Multi Million
Dollar Businesses
Where would your business be if you knew which step to take next?
A 12-week done-with-you business incubator
October 18, 2021

Kicking the Guru Crap to the Curb
We know exactly what your calendar looks like. It’s filled with all the courses taught by the top gurus in the world, calls from the 12 different experts you’ve hired, and just enough time to rock in the fetal position in the corner of your home office. We know because we’ve been there.
Seriously, name the course and at least one of us can give you a login credential for it.
Somewhere along the line, you were fed the lie that if you spend a bajillion hours learning how to sit in a room to talk about your feelings while you learn how one person got successful in his/her own way… you’d make it big time.
Let’s be real for a minute. All that does is fill up your head with more contradictory information, making running your business even more confusing. We ain’t about all that.
It’s time we kick the guru bull to the curb and finally take charge with what works for you, not for the one person who is talking at you through a screen (no matter how glorious their instagram reels look).
Yes, we are kickass experts in the 4 cornerstones of the business world (marketing, copy, sales, and implementation). And you know what? We’ll own that knowledge to our graves.
But, we know better than to say we are calling all the shots. That’s your job, boss. We’re just here to amplify what you’re a kickass expert in yourself.
Where Could Your Business Be if You Had a Cohesive Plan?
Our guess?
Probably even bigger than what you’re imagining.
Look, we’re not going to sit here and promise you that you’re going to make a 6-figure income in the next 12 weeks. Not because we don’t believe you can, but because you already know how much you’re already making and how much you’re going to make after putting in the work.

“Through Grace, I learned the secret to sales. I’ve witnessed her embodying it, actually, both in her selling and in her sales coaching: it’s compassionate confidence. Grace has a big-ass heart and a smart-ass brain, and she combines those superpowers not only to help people sell their shit to clients, but also – probably even more importantly – to sell their shit to their own selves.
Grace believes so fiercely in people – people who are real, uncertain, scared – that they can’t help but begin to believe in themselves, too. She is magic.”
Natalie Miller
nataliekmiller.com




FACT #1: You’re flying by the seat of your pants.
FACT #2: You are already enough.
FACT #3: You need actionable steps to sell your shit.
You’ve called this board meeting. We’re answering it.


Brenda Lomeli
brendalomeli.com
A Space To Own It.


By The Board is giving you the space to own your shit, with power heels on… or the converse…
whatever your jam is.
Introducing
By the Board
a done with you business incubator
October 18th, 2021
The ideal client secret sauce
Fact: It doesn’t matter what we teach you if you haven’t built the right foundation around your ideal client. We’ll be breaking down the exact thought process you need and the questions to ask that stretch far beyond “demographic”.Â
Weekly masterclasses and hot seats
You’ll be dedicating two weeks to mastering each area of your business. Each two week increment will feature masterclasses, hot seats, and Q&A sessions to get you the expert knowledge you need.
Implementation stages
We’re not about to dump information on you and throw you to the wolves. We’ve factored in implementation periods where you get to put everything you’ve learned into practice with the experts behind you to guide you through it all.Â
Cohesive workbook
Laser focused accountability.
In the trenches with you
The Business Incubator to Gain Momentum (and keep it)
Or…
Or…
You can’t touch one area without it affecting another. And while we could send you to our four corners of the world separately, we figured there was no reason to pinball you around like that.
The business world is already confusing enough.
We’re here to streamline your business in a way that actually makes sense.
By the Board
a 12-week business incubator
October 18th, 2021


Heather Tobin
heathertobin.ca
From behind the curtain


Meet
Wendy Nicole Anderson



Meet
Dusti Arab
Dusti Arab is the founder of the reinvention co, a boutique marketing agency specializing in course creation and web design.Â
On a mission to help women who want more, Dusti is writing a book centered on creating accessibility to the tools that helped her heal her trauma and build a six-figure business.
Featured in the Guardian, Benzinga, and more, Dusti currently lives in Portland, OR with her partner and two kids.





Meet
Grace Edison



Meet
Jacqueline Paumier



what to expect + what you get
WEEK 1:
Sit down with the Members of the Board to lay out the powerful thought process behind knowing your ideal client in an up close and intimate way.
WEEK 2-3:
Work with Dusti on crafting out your sweet ass marketing plan, get your questions answered and know exactly what elements are needed to convert like a motha’.
WEEK 4-5:
Now that you know what marketing elements you need, it’s time to fill it with copy that feels like you while selling like never before. Jacq will show you how.
WEEK 6:
WEEK 7-8:
Thanks to that badass marketing plan and brilliant copy your calendar should be jammed packed with leads. Beautiful. Grace will provide you with the tools you need to close them every time.
WEEK 9-10:
All this new business doesn’t mean much without the right systems in place to meet the demand. Wendy will show you what pieces to put in place to from onboarding to payment collection to gathering stellar testimonials.
WEEK 11-12:
Integration Week
lifetime access
An extra bonus? The world magically slows down and allows you to fully focus on getting your sh*t together as soon as you sign up! Nope…that’s not a thing. That won’t be happening. Instead, we are giving you lifetime access so you can jump back in whenever you like, as often as you like.
training your team
Wish your VA could write like Jacq? Your OBM could handle #allthethings like Wendy? Send them on over. Your entry to the Board is extendable to any members of your team so we can train them for you. Not to mention adding the trainings to your personal staff onboarding library to know all future teammates are bringing their A game.
No more mess. No more confusion. Just the straight-up help you’ve wanted all along.


Bianca Aiono
biancaa.com
Frequently Asked Questions
I think I actually need done FOR you, but I've read this far...
Look, we get it. The idea of passing it off and just having it done is sexy. But if your strategy isn’t dialed and on point, it’s not going to be right anyway, and you’re going to have wasted more time and money on something that isn’t going to move the needle for you.
There’s a reason we’ve created this container with the four of us. 9 times out of 10, when someone comes to us saying they need marketing or more sales or whatever, they actually have a systems or positioning problem.
By The Board starts at the roots so you can grow a damn forest.
Plus, as a By The Board member, you’re eligible for exclusive discounts working with your directors in the future.
What will I actually be getting out of this?
Is this program for budding entrepreneurs who are figuring out their vision?
What if I’m already making bank with my business, is this for me?
I’ve taken {insert big name guru course here}. Do I really need to attend this thing?
I don’t have the time for an incubator of this magnitude, can I send my team members instead?
How much time am I looking at for this?
What about support after it's over?
Stand by. We want to take our first cohort through this program before we make any big promises about what’s next! We’ve definitely got ideas about what ongoing support could look like, but we are taking it one step at a time, right alongside you.
The Fluff is Gone.
We’re holding space for the people who are ready to show off their brilliance.
Because when all is said and done, we know you have it in you to be the badass everyone already sees.
It’s just a matter of stepping your foot in the next right step.
Your business will shoot off to the next level.
You just need a little clarity on how to get it there.
By the Board
An Exclusive Online Event
October 18th, 2021
Want more?
If you’re looking to get more time with each of us – as your board – you can.
Limited 1:1 spaces are available, and you’ll get an hour with each member of By The Board to go deeper with your work.


Leslie Tagorda
newmooncreative.co